提起促销,人们的第一反应就是作广告。但是,无论是电视广告还是平面广告,费用问题是最大障碍,动辄几百万元的费用让整天为资金不足而发愁的弱小企业望而却步;而广告传播效果也是一些企业另辟蹊径的重要原因。一些不分对象的狂轰滥炸,不但起不到正面宣传效果,有些甚至让消费者反 Lift the promotion, people’s first reaction is to advertise. However, whether it is television ads or print ads, the cost of the problem is the biggest obstacle, millions of dollars at every turn for the lack of funds to worry about weak businesses and discouraged; and advertising effectiveness is some of the important business reasons. Some indiscriminate and indiscriminate bombing, not only failed to achieve positive publicity, and some even allow consumers to