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为了解决异质产品双渠道系统失调问题,构建了异质产品双渠道模型,设计了基于双边激励的双渠道冲突协调机制.研究发现,无协调机制下的系统处于失调状态,引入单边激励策略(消费者返利)能够较好的改善系统的运作情况,但是系统仍难以实现Pareto最优.在此基础上构建了双边激励协调机制,机制中的正向激励策略促进了系统总利润的增长,逆向激励中的转移支付能够公平地分配协调产生的系统利润,进而充分协调异质产品双渠道系统.
In order to solve the problem of the imbalanced dual-channel system of heterogeneous products, a dual-channel model of heterogeneous products is constructed and a double channel conflict coordination mechanism based on bilateral incentive is designed. The research shows that the system under the uncoordinated mechanism is in a state of imbalance and the unilateral incentive strategy (Consumer rebates) can better improve the system’s operation, but the system is still difficult to achieve Pareto optimal.Based on this, a bilateral incentive coordination mechanism is constructed, the positive incentive mechanism in the mechanism promotes the growth of total system profit, The transfer payment in reverse incentive can allocate the system profits coordinated by the fair, and then fully coordinate the dual-channel system of heterogeneous products.