客户对于讯息的吸收太多太快,所以会有很高的期待值,要求广告公司应该比自己更懂,或者说应该拥有有更多的讯息。谷歌一直致力于解决更多广告主和媒介公司在数字营销领域遇到的问题,不仅只是局限于解决效果营销的范畴,针对品牌客户也在不断推出新的解决方案。从全球来开,几年前开始,谷歌陆续收购了Y o u T u b e,Double Click等公司,基本上都是为了在品牌广告这条路上做一个铺垫。谷歌中国媒体渠道业务总经理林妤真表示:"之前大家对G o o g l e的了解主要是在搜索引擎方面,当然,搜索引擎广告是效果营销的一个非常好的形式,我们无论在中国还是全球都有很多成功的案例。但对于品牌广告主而言,他们的需求与效果广告主会有很大不同。谷歌在全球已经与很多知名 Customers absorb too much and too much information, so there will be high expectations, requiring that advertising companies know better than they themselves, or should have more information. Google has been working to solve more problems that advertisers and media companies face in the digital marketing arena, not just in the area of ​​effective marketing, but also in brand-name customers. From around the world, a few years ago, Google acquired Youtube, Double Click and other companies, basically in order to make a pawn on the road to brand advertising. Of course, search engine advertising is a very good form of performance marketing, and we have a lot of them both in China and around the world Successful case.But for the brand advertisers, their needs and effects of advertisers will be very different.Google in the world with many well-known