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在多元化的市场格局下,再高端的品牌都需要谦卑下来,过去一直“高傲”、“不可以”的姿态,需要全面改变,对于有着十字架图腾的爱徒奢华之家来说,一种包容、有爱的态度,才能换来更多的尊敬。碎片化的时代,信息更新非常快,在这种背景下,品牌营销是线上线下互为一体的系统化工程。单纯去投某个媒介或者某个活动,人为炮制某个所谓的事件营销,在目前的市场架构下,已经无法达到对品牌营销立竿见影的效果。特别是传统零售行业,在目前新兴蓬勃发展的中国市场受到的挑战,真的是越来越复杂,从品牌的产品源头
In a diversified market structure, high-end brands need to be humble. In the past, they have been in a position of “arrogance” and “can not be.” They need to make a complete change. For those who have the luxury of a cross totem An inclusive and loving attitude can earn more respect. Fragmentation of the era, the information is updated very fast, in this context, brand marketing is a systematic online and offline engineering. Simply to invest in a medium or an activity, artificially concocted a so-called event marketing, in the current market structure, has been unable to achieve immediate effect on brand marketing. In particular, the traditional retail industry is challenged in the emerging and booming Chinese market. It is really getting more and more complex. From the source of the brand’s products