随着我国市场经济的繁荣发展,广告业以传媒为依托迅速渗透到社会生活的各个领域,成为一个极具成长性和推广潜力的新兴产业,一个不断吸纳人才的“阳光产业”。我国广告教育发展较晚,1983年,厦门大学设立广告学专业,随后,1988年北京广播学院、1989年深圳大学相继设立广告学专业(均为本科层次)。高职层次广告教育 With the prosperity and development of China’s market economy, the advertising industry rapidly relies on the media to infiltrate into all fields of social life and become a new industry with great potential for growth and promotion. It is also a “sunshine industry” that keeps attracting more and more talents. Advertising education in China developed later. In 1983, Xiamen University set up an advertising major. Subsequently, Beijing Broadcasting Institute in 1988 and Shenzhen University in 1989 established advertising major (both undergraduate level). Higher vocational education advertising