保险EA门店是保险营销方式创新的有益尝试。华泰财产保险股份有限公司借鉴美国等国外经验引进保险EA门店营销模式后,经营效果良好,已发展成为该公司的主要销售渠道之一。但由于保险EA门店尚处在探索发展阶段,还面临公众接受度不高、销售险种单一等困难和发展瓶颈,需要从加大宣传力度、扩大EA门店服务功能、健全支持和考核机制、加大政策支持、完善退出机制等方面加以完善和改进。 Insurance EA store is a useful attempt to innovate the way of insurance marketing. Huatai Property Insurance Co., Ltd. draws on the experience of other countries in the United States and other countries to introduce the insurance EA store marketing model and has achieved good operating results and has become one of the company’s major sales channels. However, due to the fact that the insurance EA store is still in the stage of exploration and development, it faces the difficulties of public acceptance and the singleness of sales insurance and the bottleneck of its development. It needs to step up publicity efforts, expand the EA store service function, improve the support and assessment mechanism, Policy support, improve the exit mechanism to improve and improve.