自2002年1月份以来,上海文广新闻传媒集团对其下属的11个频道进行整合,并开始推行频道专业化的尝试。经过1年多的运作,社会反映良好,实现了频道整合的平稳过渡,丰富了上海的电视荧屏,有利于电视事业的长远发展。从某种意义上来说,更明确的频道定位、更清晰的节目构架,方便了观众收视也有利于广告客户的投播。 Since January 2002, Shanghai Media Group has consolidated 11 of its affiliated channels and started to try channel specialization. After more than a year of operation, the society has responded well and a smooth transition of channel integration has been achieved. This has enriched the TV screen in Shanghai and is conducive to the long-term development of the television industry. In a sense, clearer channel positioning, clearer program structure, which facilitates the viewing of the audience is also conducive to advertisers’ broadcast.