本文以投资主体结构、生产过程的市场导向性、消费者构成、产业链的扩展、销售体系、宣传方式等构建动漫资本循环链条的主要环节为出发点,通过将中国动漫产业与在世界处于主导地位的美国和日本动漫产业进行比较研究,发现中国动漫产业存在的问题并提出对策。 This article takes the main structure of investment capital structure, the market orientation of the production process, the composition of consumers, the expansion of the industrial chain, the sales system and the publicity methods as the starting point for building the animation capital recycling chain. By taking the Chinese animation industry and the world in a dominant position The United States and Japan animation industry to conduct a comparative study found that the Chinese animation industry problems and propose countermeasures.