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我国经济一体化进程不断推进,面对这样的知识时代的到来,企业文化已经在其发展过程占有了非常重要的地位,企业员工的专业素质已经成为了企业发展的源动力,许多成功企业不断激发员工的积极性、主动性,并且这一过程越来越受到企业管理者的重视,同样,对于传统企业的管理提出了很多的考验,本文通过对企业文化软实力构成进行详细概述,以通讯企业为主要研究对象,在企业内部主动培养员工积极健康的价值观,维持日常工作动力,通过企业文化软实力的运用,培养企业员工科学的工作方式,使企业员工养成主人翁的意识,促进员工工作取得成效。企业文化软实力保证企业经营更有成效起到不可磨灭的作用。
In the face of such an era of knowledge, the corporate culture has occupied a very important position in the development of its economy. The professional qualities of employees have become the driving force for the development of enterprises. Many successful enterprises are constantly stimulating The enthusiasm and initiative of the staff, and the process is more and more emphasized by the managers of enterprises. In the same way, a lot of tests are put forward for the management of the traditional enterprises. Through a detailed overview of the constitution of the soft power of the enterprise culture, The main research object is to actively cultivate positive and healthy employees ’values in the enterprise, maintain the motivation of daily work, cultivate employees’ scientific working methods through the application of the soft power of corporate culture, make the employees cultivate their awareness of ownership and promote the effectiveness of their work . Soft power of corporate culture to ensure that business more effective play an indelible role.