《魅力湘西》在张家界魅力湘西剧场每天隆重上演,慕名而来的观众仍旧络绎不绝,其已经在游客中树立了良好的口碑,赢得了广泛赞誉。张家界魅力湘西公司精心打造的以湘西少数民族瑶族婚恋文化为背景的《爬楼》也走上了2012年春节晚会。《魅力湘西》已荣获“国家文化产业示范基地”的荣誉称号,湖南省委周强书记也把《魅力湘西》称作是湖湘文化精品,并坚定的认为将来会成为中国文化精品。《魅力湘西》领受了如此重誉,那么它是如何将湘西的精神文化符号通过展演的方式表现出来,并让当代逐渐产生视觉疲劳、审美疲劳、对审美有着近乎挑剔要求的游客们为之喝彩、震惊,进而收到了良好“收视”效果及经济效益呢?这将是本篇论文探讨的主要问题。 “Charm Xiangxi” Xiangjiang Theater in Zhangjiajie charm every day staged a spectacular, attracted an endless stream of viewers, which has established a good reputation among tourists, has won widespread praise. Zhangjiajie charm Xiangxi company elaborately built to Yao ethnic minority Yao marriage and love as the background of the “climbing” also embarked on the 2012 Spring Festival Gala. “Charming Xiangxi” has won the honorary title of “National Cultural Industry Demonstration Base”, and Hunan Provincial Party Committee Secretary Zhou Qiang also called “Charming Xiangxi” a quality Hunan culture and firmly believes that it will become a Chinese cultural boutique in the future. Therefore, how does it show the spiritual and cultural symbols of Xiangxi in the way of performance? And let the contemporary tourists, who are gradually tired of visual fatigue and esthetic fatigue, have almost meticulous aesthetic requirements, applaud them , Shocked, and then received a good “ratings ” effect and economic benefits? This will be the main issue discussed in this paper.