所谓的企业文化就是企业面对所处的社会和商业环境,在长期的生产经营活动中,形成全体员工所接受和认同信守的、为争取事业成功的一套非正式规则。简单讲就是“用以规范企业人多数情况下行为的一个强有力的不成文规则体系”。它对于企业的发展起着举足轻重的作用。现代传媒作为一种产业应该营造并形成自己的企业文化。本文将结合齐鲁电视台的发展历程探讨一下企业文化对媒体发展的重要性以及传媒该如何营造自己的企业文化。 The so-called corporate culture is the social and business environment in which the enterprise is faced. In the long-term production and operation activities, it forms a set of informal rules accepted and conceded by all employees as a success for the cause. To put it simply, “a powerful unwritten rules system that regulates the behavior of business people in most situations.” It plays a decisive role in the development of the enterprise. As a kind of industry, modern media should create and form its own corporate culture. This article will combine Qilu TV's development process to explore the importance of corporate culture on the development of the media and the media how to create their own corporate culture.