本文以体验式终端为切入点,在深入阐释消费心理对体验式终端设计的影响的基础上,对消费心理在体验式终端设计中的体现进行了举例说明。并总结了体验式终端的关键在于着眼于为消费者提供优秀的产品、设计体验式终端并创造美好而独特的消费体验。在设计体验式终端时,必须综合运用多种终端元素,充满服务意识,关注每个细节。 Based on the exposition of consumer psychology on the experiential terminal design, this paper illustrates experiential terminal design in the experiential terminal design. And concludes that the key of experiential terminal lies in focusing on providing excellent products to consumers, designing experiential terminals and creating a beautiful and unique consumer experience. In the design of experiential terminal, we must comprehensively use a variety of terminal elements, full of service awareness, attention to every detail.