随着互联网经济的发展,愈来愈多的企业正在加入电子商务大军。但对“触网”的企业而言,传统企业的经营和管理经验并不完全适用。因此,这些组织不得不努力探索属于自己的管理方式。本刊根据2012年淘宝大学年会管理分论坛中的精彩发言,编辑整理出下面的两篇文章,希望与读者共同分享这些优秀网商在管理上的创新与尝试。 With the development of Internet economy, more and more enterprises are joining the army of e-commerce. However, for enterprises that “touch the net”, the management and management experience of traditional enterprises is not entirely applicable. Therefore, these organizations have to work hard to explore their own management style. According to the magazine 2012 Taobao University Annual Meeting sub-forum wonderful speech, edited and compiled the following two articles, I hope readers and readers to share these outstanding network operators in the management of innovation and attempts.