《中国民族民间文化》作为高校文化产业管理专业的必修课,其地位很重要。然而,中国民族民间文化的内容博大、错综复杂,要想在短时间内使学生掌握所有的理论知识根本不可能。因此,必须要对该课程的教学内容进行整合与优化,才能更好地达到教学效果。在该课程资源的开发与利用上,应充分将本土文化资源、学科前沿成果和行业最新发展融入课堂教学。 “Chinese national folk culture” as a college course majoring in cultural industry management, its status is very important. However, the content of Chinese folk culture is vast and complex, and it is simply impossible for students to master all the theoretical knowledge in a short period of time. Therefore, it is necessary to integrate and optimize the teaching contents of this course in order to achieve the teaching effect better. In the course of the development and utilization of resources, should fully integrate the local cultural resources, cutting-edge academic disciplines and the latest developments in the industry into classroom teaching.