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提高舆论引导能力,关键在于增强舆论引导的实效性。舆论引导的实效,不仅仅是一种主观愿望,还在于能不能为受众提供更好的服务。晚报,作为都市类媒体,把导向当生命,以服务为宗旨,才能切实增强舆论引导的实效性。一、坚持以人为本原则,是增强晚报舆论引导实效性的根本要求。“以人为本”对媒体而言,就是要在
The key is to enhance the effectiveness of public opinion guidance. The effectiveness of public opinion guidance is not only a subjective wish but also a better service for the audience. Evening News, as a metropolitan media, to guide the life, to serve as the purpose, in order to effectively enhance the effectiveness of public opinion guidance. First, adhering to the people-oriented principle is the fundamental requirement to enhance the effectiveness of guiding public opinion in evening newspapers. “People-oriented ” For the media, is to be