一、以职业道德建设为灵魂,树立企业形象 市场竞争说到底是人员素质的竞争,用职业道德规范企业全体职工的行为是良好企业形象得以维持的恒久动力。良好的职业道德,不但是企业干部职工良好素质的外在表现与企业文明程度的主要标志,而且也是加快企业发展、赢得用户的迫切要求。企业在激烈的竞争中求生存、求发展,必须加强职业道德建设,全面搞好优质服务,这也是企业进入市场、占领市场、参与竞争的前提条件。几年来,天津港埠四公司本着“优质、高效、创一 First, the construction of professional ethics for the soul and establish a corporate image Market competition in the final analysis is the quality of personnel competition, professional ethics of all employees behavior is a good corporate image to maintain a lasting momentum. Good professional ethics is not only the main symbol of the external performance and the degree of corporate civilization of the good qualities of employees, but also the urgent requirement of accelerating the development of enterprises and winning the users. Enterprises in the fierce competition for survival and development, we must strengthen the construction of professional ethics, and comprehensively improve the quality of service, which is entering the market, occupying the market, to participate in the prerequisite for competition. Over the past few years, four companies in Tianjin Port in the spirit of "high quality and efficiency, a record