核心观点:企业的边界逐渐模糊,甚至产业的界定也越来越难,转而以“平台”的形式出现,企业品牌将被“平台品牌”取代。在上海一个薄霾笼罩的周五,我在人头攒动的星巴克约了一个许久不见的朋友。此君是生物类科学家,自毕业之初便进入家化行业,辗转中资外资,从当初面试时主动和面试官要求跳过英语环节到现在顺嘴溜出的各种单词,让人感叹时光的伟大 From the core point of view: the boundary of enterprises gradually becomes blurred, and even the definition of industry becomes more and more difficult. Instead, it appears in the form of “platform”, and the enterprise brand will be replaced by “platform brand”. In a shady Friday in Shanghai, I spent about a long time not seen in the crowded Starbucks. Jun this is a biological scientist, since the graduation will enter the jiahua industry, after the foreign capital, removed from the interview when the initiative and the interviewer asked to skip the English link to sneak out all kinds of words now, people lament the greatness of time