如果把图书馆比做一个企业,而把它所创造的社会效益比作企业的商品或利润,这样,我们就可以把市场营销的一些行之有效的科学理论运用到图书馆的具体工作中来,通过一些可行性的市场化方式来提升图书馆的服务质量,拓展图书馆的社会读者群,让图书馆能更好的为构建和谐社会而添砖加瓦,为提高人民群众的生活质量而尽职、造福。 If we compare a library to a firm and compare the social benefits it creates to the firm’s goods or profits, we can apply some of the marketing’s proven scientific theories to the specific work of the library , Through some feasible methods of marketization to improve the quality of library services and expand the library’s social readership so that libraries can better contribute to building a harmonious society and make due contributions to the improvement of people’s quality of life .