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语言利益驱动就是利用语言来促进文化间的互动或主动地创造各种文化互动的方式,从而获取利益。语言利益驱动下的文化互动作为融历史性、社会性于一体的社会实践,对文化的保护与发展发挥着重要作用。文章以语言与文化传播的联系为主线,通过分析中英两种语言在时代背景下的状况,揭示语言利益变化给本土文化带来的机遇与挑战,进而探索语言利益驱动下本土文化的发展途径,为全球化语境下的本土文化传播建言。
Language-driven interest is the use of language to promote intercultural interaction or take the initiative to create a variety of cultural interaction, in order to obtain benefits. Cultural interaction driven by language interests, as a historical and social integration of social practice, plays an important role in the protection and development of culture. By analyzing the relationship between Chinese and English under the background of the times, the article reveals the opportunities and challenges brought by the change of language interests to the local culture, and then explores the development path of local culture driven by language interests. Advocate for local cultural transmission in the context of globalization.