1999年12月31日晚零时零分,伴随新千年钟声的敲响,圣泉集团推出的“零点啤酒”在合肥各大迪厅、酒吧上市。当天晚上的“零点奇迹夜”上市活动给人们留下了深刻印象:1个月后,零点打破合肥啤酒市场竞争格局。在中高档啤酒市场独树一帜:3月底,借助圣泉强大的网络优势和产品差异化,零点在全省迅速铺开。 At 0:00 pm on December 31, 1999, along with the ringing of the new millennium bell, the “Zero Beer” launched by Shengquan Group was listed on the major discos and bars in Hefei. The “Zero Miracle Night” listing event on that night left a deep impression on people: After one month, the zero breaks the competitive landscape of the Hefei Beer Market. In the middle-to-high end beer market, it is unique: at the end of March, with the help of Shengquan’s strong network advantages and product differentiation, the zero point spread quickly across the province.