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我国工业生产中普遍存在着一种重产品轻包装的不良倾向,造成了一流产品三流包装的结构反差现象,严重影响了产品声誉和竞争力,这种现象在名牌产品中后果更加严重。我国自行车行业近年来比较重视产品包装工作,但与产品的发展速度相比,总显得有点时间差,所以如何优化名牌产品的包装已成当务之急。
In China’s industrial production, there is a general tendency toward heavy product light packaging. This has caused a structural contrast between the first-class products and the three-stream packaging, which has seriously affected the reputation and competitiveness of products. This phenomenon has become more serious in brand-name products. China’s bicycle industry has paid more attention to product packaging work in recent years, but compared with the development speed of products, it always seems a little time lag. Therefore, how to optimize the packaging of brand-name products has become an urgent matter.