面对以互联网和手机为主的第四代新媒体的竞争,在我国文化产业改革的政策支持之下,作为传统传媒产业的广电企业集团来说,既有着发展的紧迫性,又有着前所未有的发展机遇。广电企业集团与数字化终端和移动网络的融合,实现内容生产、制度组建、市场化运作的多元化发展已经成为广电企业集团产业发展的必然选择。 Faced with the competition of the fourth generation of new media mainly on the Internet and mobile phones, under the policy support of the cultural industry reform in our country, as a traditional media industry, the group of radio and television enterprises has both the urgency of development and the unprecedented Development Opportunities. The integration of radio and television enterprise groups with digital terminals and mobile networks and the diversified development of content production, system establishment and market-oriented operation have become the inevitable choice for the development of radio and television enterprise groups.