本文基于中国美学语境中的视觉艺术领域“风格”语义演变做出梳理与阐释,并提出风格是艺术家艺术观念在视觉与心理上见出个性特点的双重外现。它以艺术观念为存在的依据,以视觉传达和心理传达为存在方式,以观念与传达的个性化为存在的价值,并在比较中有了存在的可能。 Based on the evolution of the “style ” in the field of visual art in the context of Chinese aesthetics, this essay combs and expounds the style of the artist, and proposes that the style is the dual appearance of individuality and personality both in vision and in psychology. It based on the concept of art as the existence of visual communication and psychological communication as the mode of existence, with the concept of individuality and communication as the value of existence, and in the comparison there is a possibility.