随着人们进入读图时代,商业插画与动漫设计都逐步发展成为当前的流行文化。本文从商业插画的定位与设计原则出发,阐述了商业插画与动漫设计的关系,二者在审美、文化与娱乐等特性上都具有一定的共性。同时阐述了商业插画在动漫设计过程中的应用,包括动漫角色的设计、动漫场景的设计以及动漫视觉设计都离不开商业插画。 As people enter the era of reading, commercial illustrations and animation design are gradually developed into the current popular culture. Based on the orientation and design principles of commercial illustration, this paper expounds the relationship between commercial illustration and cartoon design. Both of them have certain commonalities in the aesthetic, cultural and entertainment features. At the same time, it expounds the application of commercial illustration in the process of animation design, including the design of animation characters, the design of animation scenes and the visual design of animation.