中国(上海)自由贸易试验区(以下简称自贸区)是中国新一轮改革开放的试验田,许多新鲜事物值得关注和研究,跨境电子商务及其对消费者权益保护法律制度带来的挑战就是其中一例。一、问题的提出在自贸区成立两个月的时候,“跨境通”正式开通。作为自贸区跨境电子商务试点平台,在海关、检验检疫、外汇管理、税务等部门的支持下,“跨境通”具备正品保障、物流便捷、价格实惠、税费透明、售后有保障等多重优势,堪称海淘领域的正规军。在电子商务将中国消费者的购物对象由国内经营者扩展至境外经营者之前,跨境消费早已进 China (Shanghai) Free Trade Zone (hereinafter referred to as the Free Trade Zone) is a new round of experimental field for China’s reform and opening up. Many new things deserve our attention and research. Cross-border e-commerce and its challenges to the legal system of protecting consumers’ rights and interests Is one of them. First, the issue put forward in the Free Trade Zone was established two months, “cross-border communication ” was officially opened. As a free trade area pilot platform for cross-border e-commerce, in the customs, inspection and quarantine, foreign exchange management, taxation and other departments with the support of “cross-border” with authentic security, logistics and convenient, affordable, tax and fee transparency, Security and other multiple advantages, called the regular sea Amoy area. Before e-commerce extended the shopping target for Chinese consumers from domestic operators to overseas operators, cross-border spending has already advanced