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随着高校信息化的逐步推进,高校新媒体的应用强度也日益增加,在信息化过程中通过确立标准对新媒体内容进行选择与判断,提高信息甄别的有效性。本文通过对部分在校大学生进行调查研究,分析当前高校大学生对新媒体的认知,接触新媒体的动机,利用新媒体资源的能力以及对当前媒介的批判能力。在调查研究的过程中,不断改善新媒体资源的利用现状,并根据当前高校新媒体使用的问题,采取切实可行的措施。调查结果显示,高校大学生对新媒体的传播内容能够进行自发性的思考,由于当前新媒体资源的开发以及媒体批判水平的提高,高校大学生应该增强新媒体信息选择的自律意识,提高新媒体的利用效率。
With the gradual advancement of informationization in colleges and universities, the application intensity of new media in colleges and universities is also increasing day by day. In the process of informationization, the selection and judgment of new media content is established through the establishment of standards to improve the effectiveness of information screening. In this paper, through investigation and study of some undergraduates in colleges and universities, this paper analyzes the current college students’ cognition of new media, the motivation to contact with new media, the ability to use new media resources and the ability to criticize the current media. In the process of investigation and study, the status quo of the utilization of new media resources should be continuously improved and practical measures should be taken according to the problems of new media use in colleges and universities. The survey results show that college students can think spontaneously about the content of new media. Due to the development of new media resources and the improvement of media criticism, college students should enhance the self-discipline awareness of new media information selection and improve the utilization of new media effectiveness.