论文部分内容阅读
企业和人一样,要讲究气质和风度,这就是企业形象。CIS是通过整体策划树立企业形象的一种战略,其中包含着从企业视觉识别,精神风貌和经营管理等方面去树立企业形象,也即所谓VI、MI和BI。《包装世界》杂志展开这方面的讨论,是很有意义的。本文试图用传统的语言和叙述方法,对企业形象的树立发表一管之见,以应编辑部之稿约。这里讲的是一般的企业形象,包装企业自然不例外。要树立企业的形象,笔者认为至关重要的是要树立本企业的产品形象。产品是企业的代表,是企业的宣传员,是企业的一种免费广告,是人们认识企业的窗口,是企业与用户、企业与消费者接触的最直接的媒介。人们虽然没有去过某家企业,但可以从使用该企业的产品中认识这个企业,熟悉这个企业,并从产品的质量和售后服务中,推测到企业的管理水平和技术水
Like companies, people must pay attention to temperament and grace. This is the corporate image. CIS is a strategy for establishing corporate image through overall planning. It includes the establishment of corporate image from the aspects of corporate visual identity, mental outlook and operation management, namely, VI, MI and BI. “Packaging the World” magazine to carry out this discussion is very meaningful. This article attempts to use the traditional language and narrative methods to publish an opinion on the establishment of a corporate image, in order to meet the requirements of the editorial department. Here is the general corporate image, packaging companies are no exception. To establish a corporate image, the author believes that it is essential to establish the product image of the company. The product is the representative of the enterprise, the propagator of the enterprise, and a kind of free advertising of the enterprise. It is the window for people to understand the enterprise and the most direct medium for the enterprise and the user, the enterprise and the consumer. Although people have not been to a certain company, they can understand the company from the products used by the company, become familiar with the company, and infer the management level and technical water level of the company from the quality and after-sales service of the product.