杨阿卓(河北大学媒介经济研究所):曹博士,您在写文章和作报告时经常提到商业机会,那么作为一名媒介经济学家,您认为媒介尤其是报业应该如何在多变的媒介市场中捕捉更多的商业机会呢?曹鹏:可以说媒介经济学在中国刚刚启动,我们还处在摸着石头过河阶段。但是,社会经济文化的繁荣与发展,特别是国际环境与科学技术进步,为媒介创造了空前的商业机会。对各地媒介的商业探索与判别,关系到媒介市场运作的成败利钝。我们身边实际上存在许多商业机会,但是因这样或那样的原因,我们没有注意到,这个信息没有到达我们的神经中枢,而它对我们整个报业的发展却是至关重要的。举 Yang Aozhuo (Institute of Media Economics, Hebei University): Dr. Cao, you often mentioned business opportunities in writing articles and reports. As a media economist, how do you think the media, especially the newspaper industry, Catch more business opportunities in the market? Cao Peng: It can be said that media economics has just started in China and we are still at the stage of feeling the stones across the river. However, the prosperity and development of social economy and culture, especially the improvement of international environment and science and technology, have created unprecedented commercial opportunities for the media. The commercial exploration and discrimination of media around the world have a bearing on the success or failure of the media market. There are actually many business opportunities around us, but for one reason or another we fail to notice that this message does not reach our central nervous center and that it is crucial to the development of our entire newspaper. Give