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市场营销作为一种商品经济的产物,其思想和方法都是随着商品经济的发展而发展的。随着市场经济不断深入发展,市场竞争的日趋激烈,原有计划经济条件下低层次的产品推销方式,已不适应市场经济条件下产品激烈竞争的需要,只有树立一种新的营销思想,寻找一种新的思维方式,采用一种新的营销方法,才能使企业在现代营销中立于不败之地。而立体营销是一种从全方位、多角度、多层次分析市场,组织营销的思想和方法。
As a product of the commodity economy, marketing has its ideas and methods developed with the development of the commodity economy. With the deepening of the market economy and increasingly fierce market competition, the low-level product marketing methods under the original planned economy have not met the needs of fierce competition in the market economy. Only by establishing a new marketing idea and looking for A new way of thinking, using a new marketing method, can make the enterprise in the modern marketing invincible. The three-dimensional marketing is a comprehensive, multi-angle, multi-level analysis of the market, marketing ideas and methods.