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在越来越多企业跻身于家电行业的今天,家电业的竞争越来越激烈了。从产品竞争到质量竞争,从销售渠道到价格战,都在想法设法为吸引顾客而大伤脑筋。然而,在消费者越来越精明”挑剔”的情况下,企业纷纷另辟捷径,开始在售后服务上做文章,今天你推出一个”五免”服务,明天他就推出一个”八免”服务;今天你推出一个三年保修,明天他就推出一个十年保修;今天你用
With more and more companies in the home appliance industry, the competition in the home appliance industry has become increasingly fierce. From product competition to quality competition, from sales channels to price wars, the idea of trying to attract customers is a big headache. However, as consumers become more and more sophisticated and “critical”, companies have to cut shorts and start to make a fuss about after-sales service. Today, you launch a “five free” service and tomorrow he will launch an “eight free” service. Today you have a three-year warranty, tomorrow he will launch a 10-year warranty; today you use