各种迹象表明,我们正在进入一个全新的时代。这是一个大数据崛起的时代:每一天,全球各类组织机构、个人以及互联设备,所产出的数据总量高达250亿亿字节。在大数据时代,分析的重要性不言而喻。事实上,早在2011年,麻省斯隆管理评论携手IBM的联合调查就发现:充分运用数据分析的企业,取得突出成绩表现的机会比其他同行高2.2倍。 There are various signs that we are entering a whole new era. This is an era of big data growth: every day, organizations, individuals and connected devices around the world generate as much as 250 billion bytes of data. In the era of big data, the importance of analysis is self-evident. In fact, as early as 2011, the MIT Sloan Management Review and IBM’s joint survey found that companies that leverage data analytics are 2.2 times more likely to achieve outstanding performance than their peers.