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全球市场调查有着自己的法则。想用一套“标准法则”来对全球不同地域、不同文化背景的市场进行调查,那么必定会失败,会遇到“翻船”的厄运。只有按照它自身的规律一步一步进行才能取得成功。
Global market research has its own rules. If you want to use a set of “standard rules” to investigate the markets of different regions and different cultural backgrounds in the world, you will certainly fail and you will encounter the bad luck of “capsizing.” Success can only be achieved step by step in accordance with its own laws.