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背景 今年8月28日。健力宝集团迎来了它的15周岁生日。10月,健力宝总部将迁往广州东风中路一座40层高的大厦——健力宝大厦。但对61岁的李经纬来说,喜庆的同时,更多是忧思。先是“上市受阻”。1998年广东省9个上市名额,佛山1个,没有给健力宝;接着是“冠名风波”,健力宝投入数百万元取得的甲A联赛辽宁抚顺足球队的赞助及冠名权。被整个联赛的总赞助商百事可乐横腰斩断,健力宝被迫中止与辽宁队的合作。
Background August 28 this year. Jianlibao Group ushered in its 15th birthday. In October, Jianlibao headquarters will be relocated to Jianlibao Building, a 40-story building in Dongfeng Middle Road, Guangzhou. However, for 61-year-old Lee Jingwei, while celebrating, it is more worrying. The first is “market blocking.” In 1998, nine listed places in Guangdong Province, Foshan, one, did not give Jianlibao; followed by the “title storm”, Jianlibao invested millions of yuan to obtain a sponsorship and naming rights of the Liaoning Fushun football team. PepsiCo, who was sponsored by the league’s general sponsor, struck down and Jianlibao was forced to suspend cooperation with the Liaoning team.