【摘 要】
：
3月18日，在北京举行的’96中国最有价值品牌评价结果新闻发布会上，对国内50个最著名的品牌进行了评价，并公布最终结果。青岛“双星”以价值18．6亿元成为我国制鞋业唯一上榜的品牌
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3月18日，在北京举行的’96中国最有价值品牌评价结果新闻发布会上，对国内50个最著名的品牌进行了评价，并公布最终结果。青岛“双星”以价值18．6亿元成为我国制鞋业唯一上榜的品牌，指林集团有限责任公司的“烨林”（红旗）牌轮胎的品牌价值6．45亿元。这次品牌评价是我国第
March 18, held in Beijing ’96 China’s most valuable brand evaluation results of the press conference, the 50 most famous brands were evaluated and announced the final result. Qingdao “Double Star” with a value of 1.86 billion yuan to become China’s footwear industry’s only brand list, referring to the Lin Group Co., Ltd. “Ye Lin” (Hongqi) brand tire brand value of 645 million yuan. The brand evaluation is our country
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