近几年高职院校图书馆虽然得到了较快发展,但其竞争力并未得到本质增强,长此以往,会对图书馆服务的开展产生不良影响。高职院校图书馆把成熟的商业书店营销理念引入进来,能有效激活自身的图书馆营销服务,拉近与读者间的距离,为提高图书馆的竞争力发挥重要作用。 In recent years, although the library of higher vocational colleges has developed rapidly, its competitiveness has not been enhanced by itself. In the long run, it will have an adverse effect on the development of library services. The library of higher vocational colleges brings mature marketing concept of commercial bookstore into service, which can effectively activate its own library marketing services and narrow the distance with the readers, playing an important role in enhancing the competitiveness of the library.