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路·郭士纳这位当今世界商业传奇巨人如同杰克·韦尔奇一样,具有极大的市场影响力和感召力,特别是他的市场运作方法和经营哲学,在很大程度上已成为后来人心向神往的追求。本书作者通过客观的描写,透视了当代最伟大的商业巨人路·郭士纳的大手笔,讲述他如何将 IBM 从垂死者塑造成蓝色巨人的传奇历程。全书形象生动地描述了郭士纳的运作方法、经营哲学,挖掘了他超人的洞察力。全书对电子企业及其竞争者在21世纪如何保持强盛势头,具有较强的借鉴意义。对想了解郭士纳商业传奇及 IBM 奇迹历程的读
Road Gerstner, the world’s legendary business legend like Jack Welch, has great market influence and charisma, especially in his market operation and management philosophy, has largely become later People’s pursuit of fascination. Through an objective description, the author of this book provides a glimpse of the generous road of the greatest contemporary commercial giants, Lou Gerstner, about the legendary course of how he transformed IBM from being a dying man into a blue giant. The book vividly describes Gerstner’s method of operation, philosophy of operation, and excavates his superhuman insight. The book on electronic companies and their competitors in the 21st century how to maintain strong momentum, with strong reference. Read about Gerstner’s business legend and IBM’s miracle journey