关于创新有很多问题可以讨论,但是目前我认为可能最关键的是CEO和管理人员要学会用设计的思路去做他们的工作,用创新的方法论真正去运作一个公司。创新不再只是技术,它是有关新的组织形式。高科技今天的贡献不再仅是速度和程序,而是关于协作、对话和共同创造。Facebook网站22岁的创办者最近说,当其他人认为交流的目的是获取信息,而我们却认为“获得与人的交流机会才是信息的目的”。 There are a lot of questions about innovation that can be discussed, but for now I think the most crucial thing is that CEOs and managers should learn to do their job with a design approach and actually run a company with innovative methodologies. Innovation is no longer just technology, it’s about new organizational forms. The contribution of high technology today is no longer just speed and procedure, but about collaboration, dialogue and co-creation. Facebook’s 22-year-old founder recently said when other people think the purpose of communication is to obtain information, we think that “access to people is the purpose of information.”