随着改革开放的不断深化,我国进入了矛盾凸显期和问题多发期,广大民众的民主意识普遍增强,知情权、话语权、监督权要求空前高涨。在此形势下,领导干部如何利用新媒体引导舆论,是考验其执政能力的重要标准。胡锦涛总书记曾明确指出:“各级领导干部要充分认识新闻舆论的重要作用,善于通过新闻宣传推动实际工作,热情支持新媒体采访报道,正确对待舆论监督,提高同媒体打交道的能力。”新一代领导人习近平总书记在中央党校讲话时也明确提出,各级领导 With the continuous deepening of the reform and opening up, China has entered a period of prominent contradictions and multiple problems. The general public’s democratic awareness has generally increased. The requirements for the right to information, the right to speak, and the right to supervise the people have all along been unprecedentedly high. Under such circumstances, how leading cadres use new media to guide public opinion is an important criterion for testing their ability to govern. General Secretary Hu Jintao pointed out clearly: “Leading cadres at all levels should fully understand the important role played by news media, be good at promoting actual work through news propaganda, enthusiastically support media coverage in new media, correctly handle public opinion and improve their ability to deal with the media.” When addressing the Central Party School, General Secretary Xi Jinping, a new generation of leaders, made it clear that leaders at all levels