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直播已成为当前融合媒体背景下媒体传播的标配,增量增长空间巨大。广电行业迫切需要结合自身优势加快发展直播业务,促进全行业的快速转型升级,同时推动直播业务的内容生产和价值传递向着更加主流和健康的方向发展。本文对媒体融合背景下的广电行业开展直播业务的可行性及优势进行分析,论述了广电行业开辟直播业务的发展路径。
Live streaming has become the standard for media distribution in the context of converged media, with huge incremental growth. The radio and television industry urgently needs to speed up the development of live broadcasting business in light of its own advantages and promote the rapid transformation and upgrading of the whole industry. At the same time, the content production and value transmission of the live broadcasting business should be promoted toward a more mainstream and healthy direction. This article analyzes the feasibility and advantage of broadcasting industry in broadcasting and television industry under the background of media convergence, and discusses the development route of broadcasting and broadcasting industry in broadcasting industry.