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“自古华山一条路”这条格言是可以改写的。在媒体环境有多复杂就有多复杂的今天,有人发出了“不做广告行不行”的疑问。让人振奋,也有些无奈。是的,无奈是因为广告在提高品牌知名度和促进销售方面的作用,在相当一段时间里是毋庸置疑的,并将继续发挥主要作用,在这种现实情况下,喊出这样的话,确实有点无奈与悲壮了。让人振奋是因为终于还是有有识之士敢于喊出不做广告的豪言壮语。我们就把它当成品牌对日益嘈杂的媒介环境的应急反应和一种探索吧。
“Ancient Huashan a road” This maxim can be rewritten. In today’s complicated and complex media environment, some people have raised the question of “no advertising is impossible”. Exciting, but also some frustration. Yes, it is helpless because the role of advertising in enhancing brand awareness and sales promotion is undeniable for a long time and will continue to play a major role. Under such circumstances, it is a bit helpless to shout such words And tragic. Exciting because finally there are people who have the courage to shout not to advertise the rhetoric. We see it as the brand’s emergency response and exploration of the increasingly noisy media environment.