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北京成功取得2008年奥运 会主办权后,其中蕴含的 商机就成为企业瞩目的焦点。那么,奥运会能为中国和北京带来什么?历届奥运会的丰盛大餐到底有哪些呢? 据在体育营销方面颇有建树的著名学者卢泰宏介绍,从历届奥运会的情况看,奥运给主办国和主办城市带来的经济收益和潜在影响是巨大的。
After Beijing successfully obtained the right to host the 2008 Olympic Games, the business opportunities it contains have become the focus of attention of the enterprises. So what can the Olympic Games bring to China and Beijing? In the end, what is the sumptuous feast of the Olympic Games? According to Luthai Hong, a well-known scholar in sport marketing, judging from the past Olympic Games, The economic benefits and potential impact of host cities are enormous.