华通热力作为北京地区供热节能领域规模最大的一家民营企业,以创新、和谐、共赢、持续提升的雇主品牌引领行业的发展。本文从华通热力雇主品牌构建、雇主品牌建设和职业全生命周期雇主品牌管理等角度阐述了雇主品牌在华通热力的发展,以崭新的视角和平台化品牌建设的独特思维方式诠释了传统行业在新常态环境下雇主品牌的发展实践。 As a private-owned enterprise with the largest heating and energy saving capacity in Beijing, Wah Tung Thermotechnology leads the development of the industry with innovative, harmonious, win-win and continuous improvement of employers’ brands. This article elaborates the development of employers’ brand in Huatong Thermotechnology from the angle of Hualong thermodynamic employer brand construction, employer brand construction and career full life cycle employer brand management, and expounds the traditional industries with a brand-new perspective and platform-based brand building unique thinking mode Employer Brand Development in New Normal.