“回乡见闻”专栏在履行媒体角色的同时,切实从群众实际出发,节选具有移情效果的高质量新闻稿件,话题涉入广泛,内容丰富,具有极强的可读性。本文运用数据化与内容分析相结合的手法对该栏目所刊38篇文章加以分析。一、整体数据分析首先,信源渠道多元。其供稿单位涉及省新闻出版广电局、祭陵办、食品药品监管局、财政厅、政府研究室等诸多部门。其次,题材涉猎范围广。专栏文章涉及移民搬迁、扶 “Returning Home ” column While fulfilling the role of the media, it effectively excerpted high-quality news articles with empathetic effect based on the actual conditions of the masses. The topics covered were extensive, informative and highly readable. This article uses the combination of data and content analysis of the article published in the 38 articles to be analyzed. First, the overall data analysis First, the source of multiple channels. Its contribution units involved in the provincial press and publication of radio and television bureau, Ji Ling Office, Food and Drug Administration, Department of Finance, government research and many other departments. Second, the subject is covered in a wide range. Column involves the relocation of immigrants, Fu