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宣传思想工作创新是落实科学发展观和构建社会主义和谐社会的需要,也是加强党的执政能力建设和先进性建设,推进社会主义先进文化建设必然选择。和谐社会建设中宣传思想工作创新的路径选择是:着眼于增强理论工作的创新性和说服力,着力构建并健全分层分众的理论宣传体系;着眼于增强舆论工作的导向性和感召力,着力构建并健全内外联动的新闻宣传体系;着眼于增强思想政治工作的针对性和凝聚力,着力构建并健全覆盖广泛的精神文明建设体系;着眼于增强文化建设的实效性和竞争力,着力构建并健全全民共享的公共文化服务体系。
Innovation in propaganda and ideological work is the need to implement the scientific concept of development and to build a harmonious socialist society. It is also an inevitable choice for strengthening the building of the party’s governing ability and advanced nature and promoting the building of an advanced socialist culture. The path choice of innovation in propaganda and ideological work in the construction of a harmonious society is: focus on enhancing the innovativeness and persuasion of theoretical work, focus on building and perfecting the theoretical propaganda system of multi-level and differentiated; focus on enhancing the orientation and charisma of public opinion work, Establish and perfect the news propaganda system of internal and external linkage; focus on strengthening the pertinence and cohesion of ideological and political work, strive to construct and perfect a system of building a comprehensive spiritual civilization; focus on strengthening the effectiveness and competitiveness of cultural construction and strive to construct and perfect Public cultural services system for universal access.