在刚进入销售行业的前几个月里,我一直沿用公司提倡的美国式理论推销:谈公司、谈品牌、谈产品、谈价格、谈政策、谈服务,几乎每天都一样。然而,一年后,我已经很少跟客户谈这些话题。有一次,在湖南邵阳的一个客户那里,当天在场的有4家公司的业务员。这些业务员基本都是按照一个套路推销,而当时的我就在思考该如何 In the first few months immediately after I entered the sales industry, I used the American-style theory promoted by the company: talking about the company, talking about the brand, talking about the product, talking about the price, talking about the policy, talking about the service, almost everyday. However, a year later, I have seldom talked to clients about these topics. Once, there was a customer in Shaoyang, Hunan, where there were salesman for 4 companies on the day. These salesman basically follow a routine marketing, but then I was thinking about how