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商品化时代的到来使现代产品竞争日趋激烈,这就要求工业产品设计中除保证其基本质量外,更应从外观包装方面着手,确保产品包装设计能够达到吸引消费者眼球、刺激消费者购买欲望的目标。而工业包装实际设计中的关键在于是否有传统文化艺术元素的融入,如雕塑艺术等,其在彰显工业产品个性特征的同时,可展现一定的文化内涵,有利于提升工业包装的吸引力。本文主要对传统文化元素与现代包装设计的相关概述、工业包装设计中雕塑艺术的运用以及雕塑艺术运用于工业包装设计中需注意的问题进行探析。
The advent of the commercialization era makes the competition of modern products more and more fierce. This requires that in addition to guaranteeing the basic quality of industrial products, the design of industrial products should start from appearance packaging to ensure that the product packaging design can attract the attention of consumers and stimulate the desire of consumers aims. However, the key point in the actual design of industrial packaging lies in whether there is integration of traditional arts and culture elements, such as sculpture art. While demonstrating the characteristics of industrial products, it can demonstrate certain cultural connotations and enhance the attractiveness of industrial packaging. This article mainly discusses the related overview of traditional culture elements and modern packaging design, the application of sculpture art in industrial packaging design and the problems to be noticed in the application of sculpture art in industrial packaging design.