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产业集群与集群内企业品牌建设之间有相互作用,本文以湖北省产业集群及企业品牌现状为基点,分析了产业集群对企业品牌建设的影响机理。
There is interaction between industrial cluster and enterprise brand building in the cluster. Based on the current situation of industrial cluster and enterprise brand in Hubei Province, this paper analyzes the mechanism of industrial cluster on the corporate brand building.