反思,已经成了凡客创始人陈年近年来的保留节目。从2011年的公司管理层决策失误,到2012年的品类扩张过快,再到2013年的盲目追求规模和增长率,陈年似乎总能为凡客的迷失把准脉。但经历了三年的反思和改造,陈年还是没能找回当初那个凡客。依然是年年亏损,只能靠融资输血来度过危机。 Reflective, has become the founder of Vanke off the show in recent years. From 2011, the company’s management decision-making mistakes, the category in 2012 to expand too fast, and then to the blind pursuit of the size and growth rate in 2013, old age seems to always Fanfan lost the quasi-pulse. However, after three years of introspection and transformation, old age failed to recover the original where the guest. It is still annual loss, can only rely on financing blood transfusion to survive the crisis.