沃尔玛有许多地方疑拟“中国血统”,它实在太像是一家中国企业了“成为低成本世界工厂,不再是中国惟一的抱负。这也是《中国企业家》杂志最近在一篇封面文章中提出下面这一问题的原因:中国应该收购沃尔玛吗?”(《纽约时报》6月29日网络版——《在中国是品牌,在国外却是低档货》)。“买下沃尔玛”是长江商学院院长项兵提出的一个大胆的商业设想,本刊2005年第9期封面文章介绍、分析了这个设想。按照他的推算,投资230亿美元,收购沃尔玛10%的股权,就可获得这个全球零售业巨无霸的控股权,“这将是一个几乎没有全球品牌但产品数量巨大的国家向价值链上方攀登的好方法”(《纽约时报》语)。这个设想在商业上有没有现实意义和可行性?我们应该买下沃尔玛吗9在同一期杂志里,我们就此广泛采访了 Wal-Mart has a lot of places suspected of “Chinese descent”, it is too much like a Chinese company “to become a low-cost world factory, is no longer the only ambition in China.This is also” China Entrepreneur “magazine in a cover article The reason for asking this question is: Should China acquire a Wal-Mart? ”(The New York Times online version June 29 -“ is a brand in China and a low-end product abroad ”). “Buy Wal-Mart” is a bold commercial vision put forward by the chief of the Cheung Kong Graduate School of Business. This article covers the issue of the cover article of the 9th issue of 2005 and analyzes this assumption. According to his calculations, investing 23 billion U.S. dollars to acquire a 10% stake in Wal-Mart will get a controlling stake in the global retail giant, “It will be a country with few global brands but a huge number of products moving to the top of the value chain Good way to climb ”(New York Times). Is this idea commercially viable and viable? Should we buy Wal-Mart? 9 In the same issue of the magazine, we interviewed extensively