我国企业在开展品牌战略的进程中,越来越重视广告的作用。然而,在产品品牌广告、企业形象广告铺天盖地之际,公益广告却明显不足,不少名牌企业亦是如此。在新时代中,品牌战略与公益广告的关系如何?品牌的成长和发展与公益广告有何关系?一、品牌战略与公益广告具有内在联系现代化企业象人一样有形象,也必须有相应的理念。企业理念是企业的灵魂,是品牌成长的生命之所在。具有现代意识和战略眼光的企业家,不可能仅仅重 Chinese enterprises in the process of carrying out brand strategy, more and more attention to the role of advertising. However, in the product brand advertising, corporate image ads overwhelming, public service ads are obviously inadequate, many brand-name companies as well. In the new era, the brand strategy and public service ads how the relationship between the brand growth and development and public service ads have any relationship? First, the brand strategy and public service ads are intrinsically linked Modern enterprises as people have the same image, but also must have the appropriate philosophy . Corporate philosophy is the soul of the enterprise, is the life of the brand growth. Entrepreneurs with modern consciousness and strategic vision can not just weigh